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Matte Vs. Glossy: Trend Cycles In Nail Finish Preferences
Matte had its spike. Glossy never left. This breaks down the real reasons—fashion, photos, chemistry, and risk—so you can pick the right finish for the season and the business.
Matte Vs. Shiny Top Coat: Which Finish Is Best For Your Brand
Matte and shiny finishes sell different “stories,” and they fail in different ways. Here’s how I choose a finish when money, returns, and regulations are on the line.